Campaign: Integrating online channels with flythomascook
Format: SEM, SEO
Advertiser: flythomascook with BLM Quantum
Campaign Info: Mediaplex was tasked with measuring the impact of all of the online marketing channels for flythomascook including; Paid search, SEO, affiliate marketing and display, identifying any changes in cost and influence ratios to make tactical recommendations in re-investment of budget.
Results: As a result of Mediaplex technology and Arena Quantum’s analytics SEO received qualification as an independent channel at FTC, which means that its SEO team can now measure the performance of natural search alongside other paid media channels.
- YOY sales up 34%
- YOY cost per booking down 26%
- YOY ROAS up 69%
- SEO share of business up 574%