Our omnipotent leader and country manager, Mr Robin Davies has today been featured on Exchange Wire, discussing why we should be re-thinking attribution and why the industry should be basing models more on statistical analysis.
We always have opinions and thoughts on how the market is progressing and it’s great to share these with a wider audience. Digital marketing is supposed to have solved John Wanamaker’s question: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” But the reality is that while digital media is strides ahead of “old” media in terms of accountability, there is still some way to travel before we can give brands a wholly accurate account of the multiple variables that influence people’s online purchase decision-making.
You can read more about the issue on Exchange Wire, and if you agree with us don’t forget to get in touch.