We’ve been talking about customisation for a while now, hammering home the fact that if you’re an advertiser and you’re paying for technology, you should be able to tweak this technology to suit your objectives. There’s nothing wrong with one-stop-shop vanilla technology, it can work for some people, but if you’re investing in technology then you could have so much more.
The dream in advertising is to only target a specific group of people who you know are interested in your brand, and to target them with individual adverts that are relevant to that specific consumer. This niche targeting would mean better ROI; bolster this with a brand awareness campaign and some stellar creative and you have a stellar marketing programme. It’s the finding and targeting of individuals which is difficult – which is why you need Mediaplex (you’re on the Mediaplex blog so of course you need Meidaplex).
Here’s an example of what we did for Dell; we build an entire platform for them to help secure objectives and deliver results that a full time team of six people couldn’t come anywhere near.
Click the image below to find out more:
Or follow this link: Mediaplex and Dell Case Study