Ever wanted to test different landing pages to see which ones perform the best in your search campaigns? Mediaplex is pleased to release a new feature to help you do just that – the AB landing page test module is now accessible via our Bid Management system, MOJO SEM.
This new functionality allows you to select up to five different landing pages to test for each of your ad groups. The results provide greater insight into audience behaviour, and of course MOJO SEM can then utilise this data to provide stronger weighting to the winning landing pages.
Of course, hand in hand with this new data comes the new landing page report. The new report that we’ve developed can be found under the analytics tab – essentially giving you all the information you need to better target your customers!
If you want any more information you can click here for the data sheet on this feature or, if you have a multitude of questions, you’re always welcome to contact your account manager.