Robin recently took some time out to write a guest blog at econsultancy revolving around fractional attribution.
If you have some time read over his thoughts on why the industry still relies on the last click model, despite the fact we have had path to conversion data for many years now. Also a helpful summary and top tips on how to make the most of your data is provided.
We’ve been talking about customisation for a while now, hammering home the fact that if you’re an advertiser and you’re paying for technology, you should be able to tweak this technology to suit your objectives. There’s nothing wrong with one-stop-shop vanilla technology, it can work for some people, but if you’re investing in technology then you could have so much more.
The dream in advertising is to only target a specific group of people who you know are interested in your brand, and to target them with individual adverts that are relevant to that specific consumer. This niche targeting would mean better ROI; bolster this with a brand awareness campaign and some stellar creative and you have a stellar marketing programme. It’s the finding and targeting of individuals which is difficult – which is why you need Mediaplex (you’re on the Mediaplex blog so of course you need Meidaplex).
Here’s an example of what we did for Dell; we build an entire platform for them to help secure objectives and deliver results that a full time team of six people couldn’t come anywhere near.
Click the image below to find out more:
Or follow this link: Mediaplex and Dell Case Study
Ever wanted to test different landing pages to see which ones perform the best in your search campaigns? Mediaplex is pleased to release a new feature to help you do just that – the AB landing page test module is now accessible via our Bid Management system, MOJO SEM.
This new functionality allows you to select up to five different landing pages to test for each of your ad groups. The results provide greater insight into audience behaviour, and of course MOJO SEM can then utilise this data to provide stronger weighting to the winning landing pages.
Of course, hand in hand with this new data comes the new landing page report. The new report that we’ve developed can be found under the analytics tab – essentially giving you all the information you need to better target your customers!
If you want any more information you can click here for the data sheet on this feature or, if you have a multitude of questions, you’re always welcome to contact your account manager.
We meet a lot of people here at Mediaplex, and we’re always trying to meet more so we thought Google+ would be a good place for this.
Put us in one your circles and use our page for adding your thoughts on Mediaplex as well as regular updates on what we’re doing and for industry news and views…along with our helicopter tea making shenanigans (visit us and see what I mean).